One-Line Positioning

“SAMJU TRADE delivers execution — turning products into real market success.”

■ SAMJU TRADE CO., LTD.

1. Company Overview

SAMJU TRADE CO., LTD. is the core execution arm of SAMJU GROUP,
specializing in global trade, distribution, and brand launching.

Unlike conventional trading companies, SAMJU TRADE operates as an
execution-driven general trading company, delivering end-to-end business execution — from market research and product planning to distribution strategy and actual sales performance.

We do not simply connect products to markets.
We ensure that products are successfully launched, distributed, and monetized.

2. Role within SAMJU GROUP

SAMJU TRADE is responsible for driving all commercial execution within the group:

① Global Trade Execution

Import & export between Korea and Vietnam
Supply chain development and management
Overseas market entry for manufacturers

② Distribution & Revenue Generation

Development of online and offline distribution channels
Entry strategies into major retail chains (e.g., Co.opmart)
Direct involvement in sales and revenue generation

③ Brand Launch & Market Penetration

Product development and localization
Brand positioning and go-to-market strategy
Execution from launch to scalable sales

④ Business Execution Control Tower

Project design and operational execution
Partner coordination and management
KPI-based performance tracking

3. Core Strengths

✔ 20+ Years of Global Trading Experience

Led by a founder with hands-on experience across 7 countries,
SAMJU operates based on real execution, not theory.

✔ Execution-Focused Organization

We prioritize:

Execution over planning
Results over process

We deliver completed outcomes

✔ Integrated Distribution & Platform

Proprietary platform: SMD2BOX
Network-based sales structure
Online + offline integrated distribution

✔ Market-Oriented Business Development

Product localization for Vietnam market
Fast adaptation to consumer trends
Sales-driven strategy execution

4. Key Projects

■ 1) Korean Food Brands Entry into Vietnam

Import and distribution of Korean food products
Market entry for frozen foods (dim sum, shrimp toast, etc.)
Establishment of local distribution channels

■ 2) Collaboration with Renowned Korean Chefs

Product development based on chef-level recipes
Launch of premium food brands
Full execution: product → brand → distribution → sales

"Not simple trading, but real brand commercialization"

■ 3) SMD2BOX Platform Development

Membership-based sales platform (1,200+ members)
Approx. 100 active sellers
AI-driven product recommendation structure

■ 4) Retail Channel Entry Strategy

Development of Shop-in-Shop model
Preparation for expansion into major retail chains
Strategy for cosmetics and consumer goods distribution

■ 5) Korean Cosmetics Distribution (NoTS)

Import and distribution of Korean cosmetics
Market-specific sales strategy in Vietnam
Integration with online and offline channels

5. Business Model

SAMJU TRADE operates on a fully integrated execution structure:

" Product → Brand → Distribution → Sales → Expansion "

We do not simply move products.
We build revenue-generating business systems.

6. One-Line Positioning