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​1. Company Overview

SAMJU GROUP is a Vietnam-based integrated business solution group
combining legal, trade, distribution, marketing, and consulting services.

 

We are not just a trading company.
We are an execution-driven organization capable of delivering results
from market entry to operation and expansion.

 

“Anyone can do it.
But fast and accurate execution is SAMJU.”

 

2. Foundation & Philosophy

SAMJU GROUP was established based on over 20 years of global experience
across trade, investment, and project execution in more than 7 countries.

We were founded to solve the most common challenges in overseas expansion:

• Lack of execution capability

• Weak local network

• Legal and regulatory risks

• Absence of distribution channels

 " SAMJU is not a consulting firm that only advises."
We are a partner that delivers real, measurable results.

 

3. Group Structure

SAMJU GROUP operates through three core business pillars:

① SAMJU TRADE

• Import/export and global distribution

• Market expansion for partner brands (AFOODS, DUCOY, etc.)

• Focus on frozen food, cosmetics, and consumer goods

② SMD2BOX

• Integrated D2C + network sales + e-commerce platform

• Membership-based sales structure (approx. 1,200 members)

• AI-driven skin diagnosis and experiential marketing

• Multi-channel sales (Shopee, offline stores, shop-in-shop)

③ SAMJU PARTNERS

• Legal, business consulting, and licensing services

• Total solution for foreign companies entering Vietnam

• Contract, dispute resolution, and arbitration (VIAC)

 

4. Core Competencies

1) Execution-Driven System

We don’t stop at strategy — we deliver actual revenue and results.

2) Legal + Business Integration

Combining legal expertise, accounting, and trade experience
to minimize risk and maximize efficiency.

3) Strong Local Network

Direct access to Vietnamese distribution, government, and industry networks.

4) Multi-Channel Distribution

• Online (Shopee, digital platforms)

• Offline (Co.opmart and retail chains)

• Network sales (SMD2BOX)

5) Investment & Expansion Structuring

• Joint ventures and equity structuring

• Investment attraction and IR strategy development

 

5. Business Areas

■ Trade & Distribution

• Frozen food (Membosha, dim sum, etc.)

• Cosmetics (NoTS brand)

• Health supplements and consumer goods

■ Platform & Marketing

• SMD2BOX network-based distribution

• AI-powered product recommendation

• Digital marketing and brand development

■ Consulting & Legal Services

• Vietnam market entry consulting

• Licensing (golf courses, gas stations, factories, etc.)

• Contract and dispute management (including arbitration)

■ Investment & Development Projects

• Golf course development

• Industrial laundry and logistics facilities

• Medical and infrastructure projects

 

6. Key Project Experience

• Licensing and consulting for golf course developments in Vietnam

• Global distribution of frozen food (Korea, U.S., Asia)

• Entry strategies for major retail chains (LOTTE, Co.opmart)

• Construction dispute and arbitration (VIAC)

• Shop-in-shop retail model development

• Investment structuring for industrial and healthcare projects

 

7. Business Model

SAMJU GROUP operates a multi-layered revenue structure:

• Distribution margins

• Platform service fees

• Consulting fees (fixed + success-based)

• Equity participation in projects

• Operational revenue from investments

 " We build long-term, recurring revenue models,
not one-time transactions."

 

8. Future Strategy

1) Brand Expansion to SAMJU GROUP

Transition from SAMJU TRADE to a global group identity

2) Expansion of Shop-in-Shop Model

Deployment across major retail chains (Co.opmart and beyond)

3) Growth of SMD2BOX Platform

Expansion from 1,200 → 10,000 members
Enhancement of AI-based sales systems

4) Global Distribution Expansion

Korea → U.S. → Southeast Asia → Europe

5) Investment-Based Business Expansion

• Golf courses

• Healthcare facilities

• Industrial infrastructure

 

9. Our Commitment

SAMJU GROUP is committed to:

• Delivering results

• Executing with speed

• Achieving precision

 

10. Conclusion

SAMJU GROUP is not just a company.

 " We are an execution platform that turns strategy into reality."